| After months of anxiety and uncertainty, the war arrived. It is much too soon to say what the impact will be on the economy or gaming. However there have been some immediate reactions. The Las Vegas Convention and Visitors Bureau, Connecticut Indian casinos and Harrah's Cherokee decided to change, delay or tone down their advertising. Though within a week, Las Vegas had decided to return to the original campaign. Nor were casinos alone in their response, the American Association of Advertising Agencies thinks it is appropriate to think about inappropriate. Las Vegas-based R&R Partners, which in January launched the first phase of its $17.2 million, 20-month ad campaign on behalf of the convention authority, said Wednesday it will not purchase any television ad slots on behalf of Las Vegas until at least Wednesday. . Chris Jones, Gaming Wire, Las Vegas Review-Journal, 3-20-03 The happy-go-lucky advertisements of Connecticut's two casinos were pulled from television airwaves because of war with Iraq, casino officials said. The "Come Play" and "Have Yourselves a Ball" slogans were removed last week after the U.S. military campaign began in Iraq. Associated Press, Aberdeen News, 3-24-03 In a move to tone down its marketing campaign, last week and this week the casino [Harrah's Cherokee] pulled in North Carolina, South Carolina, Tennessee and Georgia radio spots that featured its "Oh Yeah!" campaign. "It's not a good time, nor for that matter an appropriate time, to run a message of excitement with such an exuberant feeling to it"… Jon Ostendorff, Asheville Citizen Times, 3-25-03 The American Association of Advertising Agencies, a trade organization, told its membership last week to prepare for changes in reaction to the war. "People are certainly careful of two things," organization spokesman John Wolfe said. "They don't want to put anything on the air that would appear inappropriate, that would seem to be too light-hearted or over the top with humor." Jon Ostendorff, Asheville Citizen Times, 3-25-03 The travel industry may well be one of the first casualties of war. The prewar anxiety over terrorism and the threat to fuel supplies continues as the war progresses. Both the fear and the actual costs of travel are keeping more people close to home, and in some cases going to the movies instead. The travel industry's grim outlook worsened Monday, as airline and hotel stocks gave back some of last week's heady gains, on fears that a war could be more drawn out than investors originally anticipated. Delta Air Lines, the nation's third largest carrier, said it would shrink its network by about 12 percent, reducing service domestically and internationally as a result of fewer travelers since the war began in Iraq. Brad Foss, Associated Press, Yahoo Finance, 3-24-03 Average gasoline prices hit records in six western states and are within a penny of records in five other states across the country as overnight price increases continue to drain motorists' wallets and threaten a nascent economic recovery. James R. Healey, USA Today, 3-5-03 |
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